SPT has welcomed the results of an awareness campaign by Glasgow Council aimed at reducing the number of bus lane violations in the city.
The civil bus lane enforcement scheme – a partnership between the council and SPT – came into effect on Monday, 23 April and anyone caught illegally driving in a bus lane with enforcement cameras has since received a £60 penalty charge.
Initial expectations had anticipated 21,000 violations in the first month however the actual figure was lower at 15,369 cases.
Getting people to leave their cars behind is a big part of our remit at SPT. Enforcement cameras will have a positive effect and it is encouraging to see they are already making a difference.”
SPT Chief Executive Gordon Maclennan
The council ran a four week public awareness campaign in March, with warning letters sent out to anyone caught driving in bus lanes. This gave people who committed an offence the opportunity to change their behaviour before the enforcement officially began.
The tag line ‘Avoid the fine, don’t cross the line’ was used across various advertising media, promoting the scheme and warning of the incoming penalty charge.
SPT Chief Executive Gordon Maclennan said: “Having measures in place to ensure that bus services can run in dedicated lanes without being snared up in traffic is one of many ways to make drivers aware of the benefits of switching to public transport. Getting people to leave their cars behind is a big part of our remit at SPT. Enforcement cameras will have a positive effect and it is encouraging to see they are already making a difference.”
Councillor Jim Coleman, executive member for Sustainability and Transport, added: “The minority of drivers who abuse bus lanes inconvenience others and cause frustration as well as threatening the safety of pedestrians, cyclists and other road users.
“We ran a month long awareness raising campaign over newspapers, radio, billboards, online and on the back of buses to ensure people knew of the enforcement scheme. The first month’s lower than expected number of violations clearly shows that our message has had an impact.
“We believe civil enforcement will help lower the number of offences in Glasgow, improve the flow of traffic on a number of congested stretches and improve the reliability of bus journeys on some key routes.”