It’s one of the biggest campaigns of the year for SPT’s marketing team and with the festive season fast approaching, My Christmas, My Subway is in full swing. As Subway’s extended Christmas timetable kicked off on Sunday 18 November, so too did their six week promotional campaign.
Launching earlier in November, My Christmas, My Subway aims to encourage Subway to be at the forefront of people’s minds when making their travel choices over the festive period. After the summer success of their campaign “My Summer, My Subway”, “My Christmas, My Subway” will focus on the extended opening hours as the big day draws closer.
With a strong focus on brand awareness, My Christmas, My Subway adopts a multi-channel approach which includes a variety of traditional and non-traditional marketing techniques to reach as wide an audience as possible. In- station posters, Evening Times adverts, radio airtime, billboard adverts, an email campaign and digital on Radio Clyde’s website are all included. Alongside this they have produced a dedicated microsite housing the festive timetable and highlighting Christmas events in and around the city.
Follow this link ‘My Christmas, My Subway’ to view the website and see the Christmas campaign in action.
Take a look below to see the latest My Christmas, My Subway promotional video: